Creative Studies
The words. The stories. The thread. A select handful of my recent work creating brand narratives and messaging across various verticals is gathered below.
As VP of Public Relations & Brand Communications for designer Kelly Wearstler and her global lifestyle brand, I produced numerous international editorials with la crème of luxury lifestyle media, including T: The New York Times Style Magazine, How to Spend It, Conde Nast Traveler, L’Officiel & all the Vogues, Harper’s Bazaars, ADs and Elle Decors of the world; honed the designer and studio brand voices & created marketing, web, editorial and social copy; and oversaw all marketing content, brand collateral and media & marketing strategy….for a half-decade.
As a creative producer for the Kelly Wearstler MasterClass, I collaborated on crafting the 18-chapter script, on-set direction, editing, brand messaging and promotions.
Storytelling begins at home. Here are a few examples of the many extensions of the Kelly Wearstler and KW Studio brand voice I crafted for branding, such as website, bios, project descriptions, marketing emails and press collateral.
Brand Copy
Email Marketing
Earned media with leading publications in the luxury shelter and lifestyle sectors included a most rewarding editorial project where I served as contributing editor for a guest-edited edition of Vogue Living Australia focused on art, design, interiors and fabulous Los Angeles. A small sampling of cover stories below…
Website Copy
The first (and only) fully sustainable, fossil-fuel free and dynamically designed Hotel Marcel had a unique story to share with its launch. Inspired by this modern meeting of brutalist architecture and Bauhaus design, I created the hotel’s brand voice, tag and website copy to embody its distinctive Hospitality for the Planet credo.
Designer Kara Mann desired an upleveled, artful yet approachable brand voice to properly mirror the lived-in elegance evident in her distinctive portfolio of residential, commercial and hospitality projects. Her bio is a snapshot of the creative work in progress…
